The Problem
Social platforms die in three ways: they cannot handle viral growth spikes, their matching algorithms surface irrelevant content causing churn, or trust and safety failures destroy user confidence overnight.
Our Solution
We architect social platforms with horizontally scalable WebSocket clusters, ML-driven personalisation (not rule-based matching), and layered content moderation combining automated classifiers with human review workflows — so trust is maintained at scale.
Key Features & Capabilities
Production-grade capabilities honed across 50+ enterprise engagements over 9 years as lead engineer.
Horizontally Scalable Real-Time Messaging
Socket.io / Ably-powered messaging with Redis Pub/Sub fan-out, presence tracking, read receipts, and message delivery guarantees across millions of concurrent connections.
ML-Powered Recommendation Engine
Collaborative filtering, content-based signals, and reinforcement learning feedback loops that personalise feeds, matches, and discovery pages — with A/B testing baked in.
Live Video & Audio Infrastructure
WebRTC signalling server, TURN relay clusters, and media recording pipelines using Agora, Livekit, or custom SFUs for group calls, live streams, and interactive events.
Trust & Safety Moderation Layer
Multi-stage content moderation: automated vision/NLP classifiers (GCP Vision, AWS Rekognition), user reporting queues, and human review tooling with policy enforcement workflows.
Social Graph & Activity Feeds
Fan-out-on-write activity feed architecture using Redis Sorted Sets, follow/block graphs, and privacy-aware visibility rules that remain consistent at 100M+ edge scale.
Geo-Location & Proximity Matching
PostGIS spatial queries, geohash-indexed proximity search, and privacy-grade fuzzy location that powers "near you" features without exposing exact coordinates.
Tech Stack
Battle-tested technologies — not chosen for novelty, but for production-grade reliability.
Ready to build Real-Time Social & Dating Platforms?
Book a free 30-minute strategy session. We'll review your requirements and share an honest technical assessment — no sales pitch.